Trying to be a good fit for everyone usually leads to compromise, which ends up making no one happy. However, new web design methodologies make it possible to adapt your website to every visitor, without compromise. Responsive web design delivers an ideal user experience to any device, whether it’s a smartphone, tablet, laptop or high-definition TV.
A responsive design is not only attractive, it’s more effective.
As media consumption becomes more fragmented, the path to your website becomes impossible to predict. The effects can ripple out to your other marketing efforts. If visitors click through from a mobile device and get a poor experience, your email campaign might not deliver the leads you anticipated.
We've seen responsive web design result in higher conversion rates for clients ranging from Ebonite to The Parklands of Floyds Fork. If you can deliver a great experience on any device, anything less is a compromise that might be costing you leads. To learn more about responsive web design and other trends in digital marketing, visit www.OOHology.com.
Guest Post by: Chuck Burke, Chief Operating Officer
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